Who is Cynthia?

A Melbourne-based creative strategist and multidisciplinary graphic designer with 7+ years of experience turning brand stories into visuals that actually land.

I've worked across FMCG, retail, lifestyle, and B2B, from most recently leading national campaigns for TCL (think AFL and Olympics partnerships) to building brand identities from scratch for small businesses finding their voice. Whether I'm shaping a campaign concept with stakeholders or fine-tuning the final asset, I stay hands-on from first sketch to rollout.

My strongest work lives at the intersection of creative direction, social media, and brand strategy, the place where a brand stops just looking good and starts to mean something.

I'm drawn to brands with bold stories and the appetite to tell them well. Right now I'm looking to join a studio or brand where creativity is taken seriously… and where there's room to lead, collaborate, and make something worth remembering.

When I'm not designing, I'm deep in a YouTube rabbit hole, doodling, cooking, or sipping a latte (sometimes all four at once)