Bosisto approached me with an exciting project to develop a range of social media graphics and EDM collateral for their upcoming line of "natural air freshening" diffuser oils. Adhering closely to their comprehensive brief and minimalistic brand style guide, I focused on showcasing stunning photography and evocative scents through a carefully chosen colour palette. My design approach involved integrating playful yet minimalist typography and shapes to entice consumers to explore the new product line while maintaining its inherent beauty. The project's scope included creating a variety of social media content, such as carousels, web banners, motion graphic explainers, and a captivating launch video, to enhance their presence on different social media platforms.